Internet v. Newspaper Advertising

Henry Blodget at Internet Outsider has some great figures about how online advertising in the UK has now exceeded newspaper advertising and there is no reason to expect that the same won't happen here too...

According to IAB, online advertising spending in the UK in 2006 exceeded newspaper advertising spending. This amazing fact received less attention in the U.S. than it should have.

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According to Morgan Stanley figures for 2005, U.S. newspapers still generate about $49 billion in advertising revenue (including classifieds). This compares to about $16 billion last year for Internet, $45 billion for broadcast television, and another $19 billion for cable TV.

Unless there is something structurally different about the UK market--please weigh in on this if you know--the UK statistic suggests that 1) the US online advertising market still has massive growth ahead of it, and 2) U.S. newspapers have not yet begun to feel the pain.

Full Internet Outsider Post here

Original Article Here

Posted on April 2, 2007 and filed under Online Media.

Denouement of Subprime Story Yet to Be Written

WSJ starting, after about a month, to get a clearer view of the general contours of the issues in subprime and Alt-A. Good overview article here.

There were two worries. The first was that steep losses in securities backed by subprime mortgages would prompt investors to pull away from risky assets, everything from emerging-market stocks to high-yield corporate debt. For the moment, that concern has receded. Financial markets regained their footing and recovered some of their lost ground in the second half of last month.

The second worry was that subprime woes would exacerbate the housing downturn to the point where the U.S. economy is in serious trouble. Even after all the jargon-filled research reports and talk about second-lien loans and delinquency rates and the like, Wall Street is still trying to figure out whether that's likely.

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Some lenders didn't seem to recognize that borrowers who don't put any money down may behave differently from those who put down 20% or so when they buy a home. Nor did they foresee problems these loans might encounter if home prices declined to the point where the amount owed exceeded the value of the property. Sometimes, borrowers defaulted without making a single payment.

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It isn't clear whether the problem is just with subprime mortgages or if there is a more general problem with mortgages that first manifested itself in the subprime market. Loans that fall between subprime and prime, known as Alt-A mortgages, are a particular concern. Alt-A borrowers have higher credit ratings than subprime borrowers, but Alt-A loans often fall into the low-doc and no-doc category, and they can require little or no money down

... If risky borrowing helped propel the housing market during the boom times, lenders cutting back on the number of risky loans they make could cause some of the demand for housing to evaporate, and home prices could get pushed lower. That, in turn, would put more homeowners underwater on their mortgages -- which is a big part of how the subprime fiasco got started in the first place.

Posted on April 2, 2007 and filed under Finance.

34% of Mortgage Holders Don't Know What They Have

From Bankrate.com, a poll of homeowners shows that 1/3 of them have no idea what type of mortgage they have.

In the survey of 1,004 adults conducted by Gfk Roper, homeowners with mortgages were asked what type of mortgage they had. A stunning 34 percent of the homeowners had no idea.

This should give serious pause to those who believe that better disclosure will solve silly homeowner decisions re: mortgages.

The full results are here but the eye-catching headline is the best part of the poll.

Posted on April 2, 2007 and filed under Finance.

New Century to File For Bankruptcy

From the WSJ

New Century Financial Corp. is expected to make an announcement early Monday about the home-mortgage company's efforts to cope with a cutoff of credit from its lenders, people familiar with the situation said.

The company is widely expected to seek relief from creditors through a bankruptcy filing.

As mentioned here on March 12, this was inevitable with the warehouse lines cut off.

Posted on April 1, 2007 and filed under Finance.